Valentine’s Day, also known as Saint Valentine’s Day or the Feast of Saint Valentine, is a celebration observed on February 14 each year. The celebration of Saint Valentine did not have any romantic connotations until Chaucer’s poetry about “Valentines” in the 14th century.
Here are few statistics about the famous Vday.
| Valentine’s Day Statistics | Data |
| Average annual Valentine’s Day spending | $13,290,000,000 |
| Number of Valentine’s Day cards exchanged annually | 180 Million |
| Average number of roses produced for Valentine’s Day | 198,000,000 |
| Percent of Valentine’s Day cards bought by women | 85 % |
| Percent of all flowers purchased by men | 73 % |
| Percent of women who send themselves flowers on Valentine’s Day | 14 % |
| Amount the average consumer spends on Valentine’s Day | $116.21 |
| Percent of consumers who celebrate Valentine’s Day | 61.8 % |
| Percent of women who would end their relationship if they didn’t get something for Valentines day. | 53 % |
| Average number of children conceived on Valentine’s day | 11,000 |
| Gifts Most Often Given on Valentines Day (Allowing for multiple gifts given) | Data |
| Candy
|
47.5 % |
| Flowers
|
34.3 % |
| Cards |
52.1 % |
| Jewelry
|
17.3 % |
| Dining / Eating Out
|
34.6 % |
| Clothing
|
14.4 % |
| Gift Cards
|
12.6 % |
| Other Gifts | 11.2 % |
| Valentine Related Business Statistics | |
| Number of locations producing chocolate and cocoa products | 1,233 |
| Number of people employed by the these establishments | 38,794 |
| Revenue of domestically cut flowers | $403 Million |
| Number of florists nationwide | 24,600 |
| Number of people employed by florists | 123,600 |
| Number of jewelry stores in the U.S. | 27,484 |
| Annual revenue from jewelry stores | $2.2 Billion |
| Relationship Statistics | |
| Ratio of single men in their 20’s to single women in their 20’s | 1.2 to 1 |
| Ratio of sinlgle men 65 or older to single women 65 or older | 0.33 to 1 |
| Number of dating service establishments nationwide | 904 |
| Average number of marriages annually | 2.16 million |
Source: Retail Advertising and Marketing Associatio, Valentine’s Day Consumer Intentions and Actions Survey