A convenience store chain in South Korea has launched the Gyeondyo-bar, which translates as “hang in there” and according to the company is the first ice cream bar scientifically designed to cure the hangovers.
The grapefruit-flavored sweet, called Gyeondyo-bar (or “hang in there” in English), is just the latest product among many of hangover-abating products in South Korea. According to Reuters, hangover related products are a booming industry in South Korea, raking in $126 million a year. This shouldn’t come as too much of a surprise, as South Korea is the highest drinking country per capita in Asia.
The Gyeondyo-bar contains 0.7 percent raisin tree fruit juice, a hangover remedy that goes back to the 17th century.
More recently, a study from the Journal of Neuroscience found that this type of fruit juice does actually reduce the effects of intoxication — in rats. As for humans, the medical community definitely concluded there is no such thing as a miracle hangover cure.