A logo is like the face of a company; it’s the first visual image that audiences connect with a brand. You’d never want to send a potential employer an unflattering photo of yourself, so why would you design a business logo that’s anything less than ideal?
This handy infographic maps out all of the essential elements of a great logo, illustrating the effects your design should have on the audience and the techniques you can use to achieve them. If you want your logo to be more than just mediocre, make sure it matches these guidelines.
via How to Design the Perfect Business Logo