Redesigning your logo is a huge gamble. You may love the new design, but your clients aren’t familiar with it—and people don’t like it when you throw out the old-and-familiar for the new-and-different. When you alter your logo, you’ll have to convince your consumers that the change really is for the best.
But there are ways to make sure your logo redesign pays off. (Like, for instance, knowing what was good about the old design and incorporating those things into the new one.) This useful infographic will walk you through all seven steps for a successful logo redesign that your customers will love.