Faber Birren, author of 24 books about color, said, “It is possible to make fairly accurate judgments about the meaning of color preferences and their revelations of personality traits.”
Your preferences for certain colors is a very personal one and psychologists – as well as marketing researchers — have studied at the best Universities and accredited online colleges to decipher the question of why certain colors appeal to certain people for years. These answers may lie in our attitudes towards life, as well as our emotional states.